Accessibility without increasing site speed.

The SolutionWith the help of a data analyst who cleaned and migrated over data, the platform was up and running quickly—well within the forecast deadline. While Shopify Plus’ templates worked well for Tamburlaine, the ability to write scripts was a key advantage, so the complexity of member pricing was

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The Solution

With the help of a data analyst who cleaned and migrated over data, the platform was up and running quickly—well within the forecast deadline. While Shopify Plus’ templates worked well for Tamburlaine, the ability to write scripts was a key advantage, so the complexity of member pricing was no longer an issue.

With pricing scripts working well, Simple Modern started to leverage it with tags based on purchasing behaviour. It is now segmenting customers further and targeting key shopper groups with promos and products they will love.

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The average page load time on its site has now decreased more than 15% compared to the same time a year earlier on its previous platform.

It is also enjoying more new customers than ever before. Simple Modern’s old online system, previously so complicated that customers either abandoned sales or had to call into customer service to complete them, has now been completely remade, resulting in less friction and higher conversions.

Using added analytics with Shopify Plus, Simple Modern has been able to create lists of customers and how they prefer to be contacted, to foster relationships and ultimately nurture a better buying experience. Members who had previously dropped off the grid have been recaptured and retained.

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Stability, speed, and ease of use

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Exploration

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The Result

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18%

Reduction in bounce
rate.

25%

Increase in users
within 3 months.

$80k

Increase in revenue in
2 months.

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Jane Doe

Project Manager, Ledger

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