Our solutions are tailored to your unique needs.

Whether you’re a young brand, fast growing startup, or enterprise eCommerce, our team tailors our services to meet your needs and utilizes your data to drive insights and ROI.

Optimization Program Management

We look beyond conversion rate to AOV, revenue, and business goals to set up and run a holistic optimization program. Our unique approach drives exceptional business results and allows our clients to realize a greater ROI than similar programs.


Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing their desired action.


We focus on the levers that increase overall brand value. We weigh UX, business goals and site performance metrics to define an eCommerce product roadmap and execute data driven improvements and tests.

  • eCommerce Strategy
  • A/B, Multivariant, and Redirect Testing
  • Personalization & Segmentation
  • Merchandising & Product Recommendations
  • Full site CRO & UX audits
  • Prioritize eCom Roadmap
  • Split Testing Data Analysis
  • Customer Insights
  • Price Testing
  • Competitive Analysis
  • Process & Org Structure

Shopify Plus Development

We develop custom solutions for Shopify Plus. Our experienced team has a proven and disciplined process that helps us run like a well-oiled machine. Our engineers create optimized, thoughtful code that is bug-free with a thorough understanding of Shopify’s many APIs. We’re fluent in over six programming languages, but we can still communicate in layman’s terms. If you can envision it, we can bring it to life.

  • Site Speed Optimization
  • Tracking & Analytics
  • Omnichannel Integration
  • 3rd Party Script Management
  • Communicative & Responsive
  • Agile Development
  • Controlled Execution of Tests
  • Advanced Customizations
  • Version Control
  • On-Time Delivery

UI / UX Design

Design is one of the most powerful tools in connecting consumers and brands. Throughout our design process, we lead with strategy through research, pixel-perfect designs and collaborative workflows.


We are passionate about beautiful functional design for eCommerce. Our talented designers can tackle everything from design tweaks to design systems.

  • Pixel-Perfect Designs
  • Customer Experience
  • Brand Identity & Design Systems
  • Information Architecture & Prototyping
  • Collaborative & Responsive
  • Research Driven
  • Interaction Design
  • ADA Compliance / Accessibility Advisory
  • Usability Testing
  • Data-Driven Design

Client Reviews

We’ve been working with Prismfly for over 3 years now and they have more than proved their capability to make a significant difference in user experience on-site as well as conversion rate. I’ve been most impressed with their responsiveness to any question or issue. The team is personable and enjoyable to work with! Definitely a gem!

Anna Brakefield, Owner

Prismfly has not just been an agency for us, but a partner. They constantly help us think through challenges and come up with great solutions and better experiences that drive growth and conversions. Their style of communicating is very efficient and we can quickly get to market which has been key in our success.

Caleb Fox, Vice President of eCommerce

Partnering with the Prismfly team has helped us to double our D2C sales over the last year. They have deep expertise on conversion rate optimization and have helped produce significant lift through thoughtful testing. In addition, their team is easy to work with, agile, and responsive.

Mike Beckham, Co-Founder & CEO

I would highly recommend Prismfly to anyone who’s looking to optimize conversion rate, drive sales and growth. Working with them is a welcome breeze–they are organized, efficient, knowledgeable, and responsive. They helped us improve our CVR by +35% which drove a significant lift in revenue as well.

Liliya Kay, Director of E-commerce
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